The Galaxy S24 is winning MWC 2024 so far even though Samsung launched the phone a month ago – here’s why.
Like every year for the better part of a decade, late February finds me in Barcelona, Spain, where the Mobile World Congress takes place. Until a few years ago, MWC was also the home of Samsung’s latest Galaxy S flagship phone.
Samsung would unveil the newest Galaxy S models while simultaneously mounting a massive marketing campaign. The entire town would be covered with Galaxy S posters teasing or showing off the new Galaxy S model in the days ahead of the Sunday event.
Few others were able to mount similarly enormous campaigns. Huawei was one of the few phone makers that actually fought Samsung head-on.
Now, at MWC 2024, Samsung has once again taken over Barcelona as if it’s about to unveil the Galaxy S24 series. And nobody is really trying to outshine the Korean phone maker. That’s especially surprising considering the Galaxy S24 phones went on sale more than a month ago, with Samsung reportedly making a killing in sales.
The Galaxy S24 sold better than expected, including in Europe. And it looks like Samsung doesn’t want the phones coming out of MWC 2024 to outshine the Galaxy S24 and its Galaxy AI.
The massive poster pictured above takes over the facade of a 7-story building in the center of Barcelona.
