In a push to stay above water in the AI race, Apple will reportedly debut new Macs with more powerful M4 chips as soon as this year.
Apple is planning to revamp its entire line of Macs with new AI-focused M4 chips, Bloomberg’s Mark Gurman reports, less than a year after it released its M3 chip series. The next-generation M4 chips continue Apple’s line of in-house processors with a significant focus on AI capabilities, following its recent efforts with the M3 MacBook Air line.
The tech giant has been perceived to lag slightly behind its competitors in AI readiness over the past few years, with Microsoft betting big on new AI-focused Qualcomm Snapdragon X Series chips coming in mid-2024 that have, so far, elicited an optimistic reception.
The overhaul to the line of Macs coincides with declining sales that have persisted since their peak in 2022. Since then, Mac sales have dropped over 27% in the last fiscal year alone, warranting the decision to make sweeping changes to its line of computers while keeping Apple where it wants to be: seated firmly at the forefront of innovation.
