Apple apologized for its iPad Pro commercial because some viewers online found the ad to be offensive
As someone who has been following Apple for decades, I’m used to watching the company get unreasonably critiqued for flimsy reasons. It’s nothing new, and I’ve seen it happen time and time again over the years. But the backlash stemming from a recent iPad Pro commercial is like nothing I’ve ever seen. If anything, it confirms that a good number of tech pundits and observers would have made great background characters in the classic Mike Judge film Idiocracy.
And to make matters worse, if not downright nonsensical, Apple ended up apologizing. For a commercial.
Below is a recap of what transpired over the past few days.Apple released new iPads and an iPad Pro commercial
Apple earlier this week released a slew of new iPad models, including revamped iPad Air models and a brand-new iPad Pro with an M4 processor. In conjunction with these new products, Apple also released a new iPad Pro commercial that, for reasons that defy logic, garnered a tremendous amount of online hate, pushback, criticism, and downright vitriol.
The commercial can be viewed below:
Apple boasts that its new M4-powered iPad Pro is the thinnest product it’s ever created. And, in turn, the iPad Pro commercial itself shows all sorts of recreational, creative, and musical equipment being crushed by a hydraulic press.
