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Apple Executives Take Jabs at AI PC Push, Microsoft Recall Feature

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Apple execs also poke fun at their own company for the long wait to make the home screen on iOS customizable. ‘We thought 18 years was about the right moment,’ says SVP Craig Federighi.
Apple executives are throwing some shade at the Windows ecosystem, including the industry’s recent push to promote AI PCs.
Although Microsoft, AMD, and Intel have been hyping up AI PCs, Apple executives asserted in a talk this week that Cupertino is years ahead of the competition by developing AI-ready chips for iPhones and Macs.
“That’s been the funny bit now with the ‘AI PC'”, said Apple SVP of software engineering Craig Federighi. “It’s like someone discovered the idea of a neural engine this year.” (Apple’s own neural engine debuted in 2017 with the A11 chip for the iPhone 8.)
Federighi made the comment after WWDC during a two-hour talk with blogger John Gruber, who runs Daring Fireball. The discussion, which has since been posted on YouTube, reveals that Apple is shrugging off concerns that the company is late to the AI rush.

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