Apple’s decision to leave AI off iPhone units in the EU is blasted by EC competition chief Vestager.
A little over a week ago we told you that Apple planned on keeping its new Apple Intelligence AI technologies out of iPhone units being sold in the European Union (EU). Apple is concerned that some of the AI features coming to certain iPhone models with the iOS 18 update could violate privacy regulations written into the EC’s Digital Market Act (DMA). Considering that such a violation could lead to a fine of as much as 10% of Apple’s $383 billion in global revenue for fiscal 2023, the tech giant would prefer to play it safe.
Apple’s decision has angered Margrethe Vestager, the European Commissioner for Competition, who said in a response to a question poised in a Q&A session, “So Apple have (sic) said that they will not launch their new enabled features in the IRS environment, and they say that they will not do that because of the obligations that they have in Europe.
