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McDonald’s has lost a legal battle against an Irish fast food chain after a top EU court ruled Wednesday that the global chain could not exclusively call its chicken burgers “Big Mac”.
The long-running fight began in 2017 when Supermac of Ireland sought to have McDonald’s “Big Mac” trademark revoked in the European Union after the US giant opposed the Irish chain’s own trademark application in the bloc.
The EU Intellectual Property Office (EUIPO) initially upheld Supermac’s application, but later on appeal reaffirmed the trademark protection for McDonald’s “Big Mac” hamburgers.
