Samsung releases a new color option for the top-off-the-line Galaxy S24 Ultra
There is no doubt that the Galaxy S24 series has been a big winner for Samsung this year thanks to the line’s Galaxy AI features. One can assume that a strong Galaxy S24 flagship series means that the top-of-the-line Galaxy S24 Ultra has also sold incredibly well. In an effort to spark Galaxy S24 Ultra sales, Samsung turned to the oldest trick in the book, one still used by rivals like Apple and Google. Simply add a new color option to an already released phone to get everyone talking about the device again.
Google added a new Mint color (not flavor) to the Pixel 8 and Pixel 8 Pro back in January, and in March 2023, Apple added Yellow to the color options available for the iPhone 14 Plus. Now, the Galaxy S24 Ultra is available in Titanium Yellow starting at $1,299 for the model with 256GB of storage.