The European Commission says Meta’s “pay or consent” advertising model is in breach of the bloc’s Digital Markets Act.
Mark Zuckerberg’s Meta just got some bad news in the European Union.
The European Commission, the EU’s executive arm, on Monday announced its preliminary findings that Meta’s “pay or consent” advertising model is in breach of the bloc’s Digital Markets Act.
Meta introduced the model in the EU in 2023 after European regulators had ruled in 2022 that Meta must let users opt out of personalized ads based on their activity on its social platforms. The model requires users to pay a monthly fee to avoid seeing ads on Facebook and Instagram or receive personalized ads to continue using a free version.
