While nearly all ecommerce retailers offered Prime Day deals, Amazon most likely captured the lion’s share of the billions spent over the two-day sale event.
Amazon’s summer Prime Day event once again resulted in record spending, with U.S. retailers ranging from ecommerce giants to indie startups ringing up $14.2 billion in sales over a two-day period.
While competitors, including TikTok and Walmart took aim at Amazon with their own deal days, launched a week before Amazon’s event, Amazon saw the strongest boost from its sales event, according to one report.
Package-tracking and purchase protection platform Route reported that Amazon saw a 136% increase in sales during Prime Day compared to its 2024 baseline sales, while TikTok saw a 50 percent increase over its baseline with its Deals For You Days promotion, and Walmart saw a 23 percent increase over its baseline with its Walmart Deals days.
Adobe, which had predicted that Prime Day sales across all U.S. ecommerce retailers would hit $14 billion, reported today that consumers beat that forecast, spending $14.2 billion, up 11 percent year-over-over.
Amazon announced in a press release that this year’s Prime Day was its biggest Prime Day event ever, generating record sales, but it did not reveal how much was spent through Amazon, or provide other financial details.
Market research company Emarketer, in a Prime Day forecast, estimated that approximately 60 percent of Prime Day spending would occur on Amazon.
