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The Paris Olympics Set a Marketing Trap for Us and We Fell Right Into It

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“Why on earth would anyone push so much to offend as many Christians as possible? It’s insane that this kind of ‘show’ even passed proposal stage. #BoycottOlympics.”
Why on earth would anyone push so much to offend as many Christians as possible? It’s insane that this kind of „show” even passed proposal stage. #BoycottOlympics pic.twitter.com/fBpVX0PWMo— Lukasz Raczylo ???? ???? (@raczylo) July 26, 2024
“Why”, indeed. The explosion of outrage over the Paris Olympics’ opening ceremony has radically boosted the visibility of the games and, at least for a few days, made the Olympics the number one story in the world.
“Wasn’t it a risky move?” one of my friends asked. “Offending a billion people is not the best way to win friends and influence people, or attract viewers, right?”
It wasn’t risky at all. In fact, it was a guaranteed win for marketing the games.
Christians may be offended, but what are they going to do? It’s not like they were offending Muslims, in which case the organizers would soon be competing in the headless horseman competition. Offending Hindus would lead to all sorts of riots and burnings, and that wouldn’t be good for the TV ratings.
So Christians presented themselves as the most eligible target for controversy. And the rest of us fell into the trap set by the organizers.

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