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'There's a lot of psychological hurdles': Why Mossmouth charged $25 for 50 games

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UFO 50 is an embarrassment of riches, but some would argue it’s not priced accordingly.
When Mossmouth announced the price for UFO 50 it came as a pleasant surprise. The game famously contains 50 games—hence the name—so it’s reasonable to expect a higher price than average for a new release indie game, especially one that’s been in development for eight years. But no: it’s priced at $25.
I noticed a lot of people in forums and on social media were pleased and surprised about this, so I figured I’d ask the team during a recent interview what the thinking behind the price was. There had clearly been a lot of thinking behind it, ranging from the potential difficulty of selling it for more, through to the team’s desire to surprise the player with unexpected depth—in the same way Hollow Knight perhaps did back in 2017, or Elden Ring in 2022.
Noting that deciding on the right price was tricky, Mossmouth’s Derek Yu pointed to the potential misunderstanding of what was under offer: were these mini-games or fully-fledged 8-bit videogames?
“I think there are people that would pay a lot more for it”, Yu said, “but then I also think there are a lot of people that are fairly sceptical of the concept of 50 games.

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