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Why it matters: Amazon followed through on its promise to introduce ads to television shows and movies earlier this year, infusing Prime Video content with a starter dose of commercials. The e-commerce giant expected some churn – that is, people to leave the service – but was surprised when subscriber numbers weren’t really affected.
Armed with the win, they’re planning to open up more ad slots in 2025.
Kelly Day, vice-president of Prime Video International, told the Financial Times that Amazon intentionally launched its ad push in January with a light load in an effort to avoid overwhelming customers.
If you recall, ads hit the service on January 29.
