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Amazon is investing billions in its favorite AI and it's not Alexa – yet

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Anthropic gets Amazon billions
Amazon just invested another $4B in Anthropic
Most believe Claude will be Alexa AI’s brains
Why isn’t Amazon sharing updates about its popular chatbot?
Amazon Alexa’s 10-year anniversary passed without fanfare and, in particular, without the major AI update we were promised in 2023. Now, though, as Amazon invests over $4b (on top of a previous $4b+) in Claude AI maker Anthropic, the question becomes more urgent: What is Amazon’s AI strategy, and when will consumers and their best Echos get the long-promised AI update? More pertinently, could that change ultimately be Claude in disguise?
Amazon announced the fresh investment on Friday in a blog post and characterized it as a deepening “strategic collaboration.” It is a two-way street in that Anthropic is set to use the vast Amazon Web Services server army as its “primary training partner.” That’s a big deal because one of the key stumbling blocks for these fast-developing generative AI platforms and large language models (LLM) is the processing power needed to train them.
Nvidia, now the world’s most valuable company, has made a huge business out of this. Anthropic, still a startup, needs a tech giant like Amazon to back its AI aspirations.
It is, though, the other side of the deal that interests me and likely interests most consumers, and that’s Amazon’s growing investment in the Anthropic AI platform, specifically Claude models.

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