Sucking the Air out of Apple’s mid-range slate?
New sales figures show the iPad Pro is by far Apple’s most popular tablet
The iPad Air comes in a distant third behind the affordable base iPad
Figures don’t yet reflect the popularity of the new iPad Mini 7
Thinking about treating yourself (or a loved one) to a new iPad this Christmas or in the Black Friday tablet deals? Some new sales figures have revealed which models other iPad buyers are going for this year – and the distant winner is the iPad Pro.
The figures from analysts CIRP (Consumer Intelligence Research Partners) give us our first glimpse of the relative popularity of the new iPad Pro M4 and iPad Air (2024), which both landed in May. They show the sales during the quarter that ended in September.
The slightly surprising conclusion is that while the iPad Pro has retained its market share from last year (at 45% of all iPad sales), the iPad Air has dropped to only 13% (compared to 24% during the same quarter last year).
