Apple is said to be considering making a television set, over a decade after it abandoned that idea in favor of creating the Apple TV set top box.
Apple is said to be considering making a television set, over a decade after it abandoned that idea in favor of creating the Apple TV set top box.
It’s one of the famous Steve Jobs stories, a claim relayed by biographer Walter Isaacson, which Jobs said he had figured out television. “I finally cracked it”, he said in 2010, adding that his Apple TV set would be “completely easy to use.”
Now according to Bloomberg, Apple may yet be having another go at fulfilling that ambition. As yet it’s no more than a vague rumor, but Apple is said to be once again evaluating the idea.
What’s new is that such a device could conceivably fit in with the many other rumors that say Apple wants to expand its home devices. An Apple TV set — or perhaps an Apple-branded set — could be one key part of an array of smart home devices Apple is said to be planning for 2025 and beyond.
