Sony’s purchase could further leverage its power of anime acquisitions to gain a monopoly in the industry.
While Microsoft has become the main character of acquisitions in corporate culture with its $69 billion purchase of Activision Blizzard, a new report suggests Sony is gearing up for a big buyout that will propel it even further to the top of the totem pole of monopolizing the anime industry.
According to Reuters, the PlayStation maker has set its sights on acquiring Kadokawa, a huge Japanese media company most famous in the gaming zeitgeist as the company behind Elden Ring. While a figure has yet to be revealed for the purchase, Reuters reports that—if talks go through—a deal could be inked within the coming weeks. While Sony making a big money play for a company behind one of gaming’s biggest sellers is an unsurprising domino effect to competitor Microsoft buying its way to perceived success with Activision Blizzard, it also deepens its foothold into the anime industry.
Before the news of Sony’s acquisition aims with Kadokawa, Sony made waves when it furthered its mission to be “the ultimate destination for anime fans” when it finalized its merger of Crunchyroll and Funimation in February.
