The “Eras Tour” lasted 21 months and likely earned $2 billion, so how can Swift top that?
Taylor Swift has had a remarkable, record-breaking couple of years, but just what will she do next?
The “Bad Blood” singer has just wrapped her behemoth Eras World Tour, a three-and-a-half hour extravaganza that she performed 142 times on five continents to more than 10 million people since the tour first debuted in March 2023.
Since the tour began, she has won her 14th Grammy and also picked up Album of the Year for the fourth time, a record for any artist. She also released an 11th studio album, The Tortured Poets’ Department, which broke even more sales records and was recently nominated for next year’s Grammy Awards.
Swift managed to also release a box-office-smashing concert movie of Eras and in November dropped her first-ever book, a behind-the-scenes look at the world tour.
Not only has her career had unprecedented success, she also entered into a high-profile relationship with Kansas City Chiefs tight-end Travis Kelce.
Newsweek spoke to several Swift and culture experts for their thoughts on how the singer could top these incredible two years.Swift the Unstoppable
“Taylor Swift’s stock is so high that she’s the closest we’ll see of a woman who can now do what she wants. Of course, there are always curtailments on women in the public eye”, said Hannah Yelin, reader of media and culture at the U.K.’s Oxford Brookes University and author of Celebrity Memoir: From Ghostwriting to Gender Politics.
“But Swift’s gold-plated success affords her a degree of comparative license”, Yelin added.
Swift has proven that she has the acumen to pull off a range of projects, but some experts are not sure she will try to outdo the Eras portion of her career.
“I honestly don’t know what topping the past two years could even look like, because she has just done so much and seen her popularity soar to unbelievable heights”, Georgia Carroll, a fan culture expert, told Newsweek.
“But I believe that Taylor has the kind of drive where while she’s not looking to necessarily ‘top’ this period. we may not ever get anything on the scale of the Eras Tour, but whatever she does next is bound to be amazing and loved by her fans”, she added.
