The figures come from The Information, which cites anonymous sources. Apple TV+ follows an original-only model, and with an estimated 45 million subscribers on board – a.
In a nutshell: Despite hit shows like Severance, Apple is reportedly still hemorrhaging over $1 billion per year on its Apple TV+ video platform. The company is estimated to shell out around $4.5 billion annually on content for the service.
The figures come from The Information, which cites anonymous sources. Apple TV+ follows an original-only model, and with an estimated 45 million subscribers on board – a relatively modest figure compared to Netflix’s 300 million – those clearly are some pricey shows and movies Apple is bankrolling.
Before you start feeling too bad for Apple, keep in mind this is basically loose change for a company that pulled in $391 billion in revenue last fiscal year, with net profits of $93.7 billion.
Moreover, while the company doesn’t reveal Apple TV+ metrics specifically, the service is bundled under its services segment, which encompasses offerings like Apple Music and the App Store.
