Report reveals that almost six years after being unveiled, Apple TV+ is still losing money. Worse than that, other services are struggling.
The latest The Information report reveals that almost six years after being unveiled, Apple TV+ is still losing money non-stop. The paywalled report shows that even though the streaming service has around 45 million subscribers, it still loses around a billion dollars annually.
This is why Apple has been trying to lower spending with Apple TV+ productions since 2024. In a previous story by Bloomberg, the company was reportedly “refining its strategy in Hollywood.” Eddy Cue had been meeting with studio chiefs Zack Van Amburg and Jamie Erlicht to review budgets. At the time, the publication wrote: “Management is trying to pay less upfront for shows and is quicker to cancel ones that aren’t working. It’s forcing third-party studios to shoulder more of the burden when productions go over budget and is starting to license programming from competitors to reduce the service’s reliance on original series.
