Custom graphics card models ASUS, an add-in board partner, keep going up in price versus launch day.
This GPU generation has been quite the spectacle for the consumer. More accurately, we’re the gladiators in the ring, with pricing becoming a daily battle. ASUS, one of the premium board partners for both NVIDIA and AMD, seems to be on the upward trajectory for its GPUs in terms of pricing. For context, NVIDIA’s GeForce RTX 5090 debuted with an MSRP of $1,999, which still stands today on paper.
Notably, it has experienced very low inventory for the current demand, along with tariffs and other AI obstacles. Due to these factors, custom models keep going up in price. One example is the ASUS ROG Astral LC GeForce RTX 5090 that comes with an integrated AIO cooler, which is now an eye-watering $3,409.99. No, that is not scalper pricing, but direct pricing from ASUS.
