Verizon takes a dig at “the other guy” T-Mobile for not honoring price lock commitment and is offering money and free phones to get you to switch back.
While wireless providers occasionally do things for the greater good of the market, most of the time, they are beefing with each other, either to assert superiority or to show customers they care more. Verizon is running a promotion that’s specifically targeted at customers it lost to T-Mobile.
If you left Verizon for T-Mobile, would you come back for $500?
It’s not every day that customers switch providers. Competing companies have to give them a big enough reason to switch. Equally important, the existing provider has to put them off to the point that they contemplate leaving. Otherwise, most people don’t like rocking the boat.
Verizon is emailing customers who switched to other carriers to return to it and as a reward, the company will offer them $500.
