The “Find My Device” network has suffered from bad branding long enough. That’s why I was glad to see the.
The “Find My Device” network has suffered from bad branding long enough. That’s why I was glad to see the transition over to “Find Hub” this week, but I think Google still has one more pillar to take care of, and that’s offering better AirTag competitors for Android users.
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The “Find My Device” app wasn’t always what it has been over the past couple of years. For ages, it truly was an app to find your device, as its sole function was locating other Android smartphones, tablets, and watches tied to your Google account. The branding was immediately outgrown as soon as trackers came into the fray, though, and even more so when Google added the ability to share user locations as well.
That’s why the new “Find Hub” name introduced this week makes so much sense. It’s clean and easy to understand, better hinting at what it’s actually capable of versus the prior branding. While it might seem minor, this contributes to building out a better understanding of what Google’s network can do.
But there’s still a much bigger problem.
Trackers.
Put simply, AirTag-like trackers for Android are a bit of a mess right now.
