Fujifilm lagged some of its competitors by months in passing costs onto consumers, but high-end photography enthusiasts could now end up paying almost $800 more for their favorite Fujifilm devices.
Joining other camera giants like Nikon, Canon, and Sony, Fujifilm is finally raising prices on most of its US camera and lens range, thanks to the Trump administration’s tariff regime. Fujifilm’s new price list took effect on August 1, though there may be some delay in third-party retailers updating their costs.
The price hike comes after the Trump administration announced a 15% tariff on imports from Japan, where Fujifilm is based, earlier this month. However, camera industry outlet PetaPixel notes that Fujifilm’s recent decision to pump up prices stems from 10% baseline import tariff levies introduced in April, rather than the more recent move, but noted that “price increases across the rest of the industry are unlikely to stop” as “margins on cameras and lenses are razor thin.
