Research firm Canalys notes the ‘stagnant demand’ from US consumers, suggesting few are worried about Windows 10 losing official support next month.
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Microsoft’s Windows 10 will officially lose support on Oct. 14, but according to research firm Canalys, the US market hasn’t shown a significant uptick in PC demand so far.
PC shipments to the US “stagnated” in Q2, falling by 1.4% year-over-year to 18.6 million units, Canalys reported on Tuesday.
“Despite the approaching Windows 10 end-of-support and increasing awareness, consumers in the US are more willing to wait until their PCs need to be replaced due to greatly diminished performance or hardware failures”, says Canalys analyst Greg Davis.
It’s not a great sign for the industry. In 2019, the approaching end-of-support for Windows 7 was credited with sparking strong PC sales globally. That said, a significant portion of the demand came from commercial buyers, like office IT teams, upgrading from Windows 7 to 10.
