OpenAI’s new Instant Checkout lets users buy products from Etsy and soon millions of Shopify merchants.
OpenAI just made it possible to buy things directly from ChatGPT.
Starting today, all ChatGPT users in the U.S. can use a new feature called Instant Checkout to purchase items from Etsy sellers without leaving the chat. OpenAI says more than a million Shopify merchants, including Glossier, SKIMS, and Spanx, are coming soon.
For now, Instant Checkout only supports single-item purchases, but OpenAI plans to add multi-item carts and expand to more merchants and regions.
The company also announced it’s open-sourcing the technology that powers Instant Checkout, the Agentic Commerce Protocol. Developed with payment processor Stripe, the protocol is meant to serve as a standard for AI-driven shopping and to make it easier for developers to integrate their stores with ChatGPT.
This move puts OpenAI one step closer to its bigger goal of creating a fully functional AI agent.
