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Advocacy groups urge parents to avoid AI toys this holiday season

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Fairplay, a children’s advocacy group, warns that AI chatbots can foster obsessive use, explicit conversations, and unsafe behaviors.
They’re cute, even cuddly, and promise learning and companionship — but artificial intelligence toys are not safe for kids, according to children’s and consumer advocacy groups urging parents not to buy them during the holiday season.
These toys, marketed to kids as young as 2 years old, are generally powered by AI models that have already been shown to harm children and teenagers, such as OpenAI’s ChatGPT, according to an advisory published Thursday by the children’s advocacy group Fairplay and signed by more than 150 organizations and individual experts such as child psychiatrists and educators.
“The serious harms that AI chatbots have inflicted on children are well-documented, including fostering obsessive use, having explicit sexual conversations, and encouraging unsafe behaviors, violence against others, and self-harm,” Fairplay said.
AI toys, made by companies such as Curio Interactive and Keyi Technologies, are often marketed as educational, but Fairplay says they can displace important creative and learning activities. They promise friendship but also disrupt children’s relationships and resilience, the group said.
“What’s different about young children is that their brains are being wired for the first time and developmentally it is natural for them to be trustful, for them to seek relationships with kind and friendly characters,” said Rachel Franz, director of Fairplay’s Young Children Thrive Offline Program. Because of this, she added, the amount of trust young children are putting in these toys can exacerbate the harms seen with older children.
Fairplay, a 25-year-old organization formerly known as the Campaign for a Commercial-Free Childhood, has been warning about AI toys for more than 10 years. They just weren’t as advanced as they are today. A decade ago, during an emerging fad of internet-connected toys and AI speech recognition, the group helped lead a backlash against Mattel’s talking Hello Barbie doll that it said was recording and analyzing children’s conversations.

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