WhatsApp may soon push ads deeper into multiple regions across the globe, and users who want a clean, ad-free experience could have to pay for it. Code spotted in WhatsApp’s Android beta version 2.26.3.9 (via Wabetainfo) suggests the company is testing a paid subscription that removes ads entirely. The plan is aimed at users in […]
WhatsApp may soon push ads deeper into multiple regions across the globe, and users who want a clean, ad-free experience could have to pay for it.
Code spotted in WhatsApp’s Android beta version 2.26.3.9 (via Wabetainfo) suggests the company is testing a paid subscription that removes ads entirely. The plan is aimed at users in Europe and the UK and is priced at around €4 per month, according to early beta screenshots. While Meta has not confirmed the final cost, the move signals a clear shift in how WhatsApp plans to monetize its massive user base.
Ads currently appear in WhatsApp’s Updates tab, where users view Status posts and browse Channels.
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USA — IT WhatsApp Ads Could Expand, With €4 Monthly Subscription for Ad-Free Access