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‘The Predator’ Heads Toward $25 Million Debut In Solid Opening

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The staying power of the ‘Predator’ franchise is another testament to R-rated blockbusters being a reality in 2018. Generally, movies carrying an R-rating…
The staying power of the ‘Predator’ franchise is another testament to R-rated blockbusters being a reality in 2018.
Generally, movies carrying an R-rating by the Motion Picture Association of America have trouble finding a wide audience, with families not wanting to bring their small children to films containing potentially suggestive subject matter. While having an R-rating does still hinder total box office performance, it’s becoming clear that properly marketed films carrying ratings for mature audiences can still be heavy hitters in the theatrical world. Such performances are likely to secure bigger budgets from movie studios for movies with a stronger subject matter, mature images, and adult language.
While the box office totals fair well for a potential sequel being greenlit, it could also spell disaster for its home video and streaming numbers. It could also prevent any potential sequels from receiving as good of box office numbers from weary movie-goers not wanting to sit through another disappointing movie within the franchise.

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