Between the holidays of Thanksgiving and Christmas, in which according to Pew, 90 percent of Americans will celebrate the virtues of patience, thankfulness, and good will, lay the unholy rat race that is the Christmas holiday season, inaugurated on that fateful holiday of chaos: Black Friday.
It’s called Black Friday because it marks the beginning of the period of the year in which the volume of sales will push company ledgers “into the black,” i.e. they’ll make a profit for the year.
However, increasingly, Americans are going out Thanksgiving night looking for deals. While traditionally, businesses have been closed on Thanksgiving because of its predominance in America as family holiday, many stores opened their doors for Black Friday late on Thursday afternoon or evening instead. Adobe Analytics reported Friday that $3.7 billion in business was done during this “Black Thursday” period, including over $1 billion in sales via smart phone.
Huge deals can be had on Black Friday like no other day of the year, which for a day, makes luxury items like electronics, game systems, watches and appliances within financial reach of millions of poorer Americans, who flood the doors of stores in the pre-dawn hours to ensure a good spot in the rush to grab everything in stock.
