As Disney moves into streaming TV what will it mean for Netflix, Apple and Amazon?
The demand for on-demand TV has never been higher.
Disney has announced its rival to the likes of Netflix and Amazon Prime – and they’re calling it Disney+.
In March, Apple announced its own streaming service: Apple TV+.
But in a market that’s getting more and more crowded, can they all survive? Why are Disney and Apple getting into streaming TV?
Disney has a big advantage because it has decades of filmmaking experience already, according to Shona Ghosh, senior tech reporter at Business Insider.
“It costs a lot of money to make popular shows and Disney is an expert in offering really well-known film and TV franchises,” she says.
Disney can draw on its classic movies, as well as Pixar, Marvel, Star Wars – and now Fox films.
It’s thought that as contracts expire with other streaming services, Disney will slowly take its films off the likes of Netflix and make them exclusive to Disney+.
Netflix has already axed its remaining Marvel shows.
There will also be shows just for the streaming service – including a new Star Wars spin-off, expected to debut when the service goes live in North America in November.
For Apple, the incentive is slightly different: iPhone sales have been slowing down.
It’s why Shona thinks they are looking at new ways to stay at the top.
“Apple knows it has a lot of people that buy iPhones, iPads and Macs. Also there’s Apple Music,” Shona tells Radio 1 Newsbeat.
“So because it knows it has trust as a provider of that stuff, it’s branching out into shows and thinking it can really add something for the people that buy their devices.”
Shona thinks Apple is already realising how difficult that task will be.
