YouTube Chief Business Officer Robert Kyncl reaffirmed the company’s plans to take its Originals out from behind the paywall, making them free and ad-supported. Kyncl was speaking at YouTube’s annual Brandcast event, where the Google-owned company lays out its plans for advertisers (with lots of razzle dazzle provided by musicians and YouTube stars). Since last […]
YouTube Chief Business Officer Robert Kyncl reaffirmed the company’s plans to take its Originals out from behind the paywall, making them free and ad-supported.
Kyncl was speaking at YouTube’s annual Brandcast event, where the Google-owned company lays out its plans for advertisers (with lots of razzle dazzle provided by musicians and YouTube stars). Since last fall, the YouTube has acknowledged that it’s moving towards an ad-supported model for its Originals, and tonight, Kyncl said that all original programming moving forward will have an ad-supported window.
