The competitive, high-stakes Super Bowl ad landscape is looking a bit different this year as big names like Budweiser, Pepsi (the halftime show sponsor) and Coke …
The competitive, high-stakes Super Bowl ad landscape is looking a bit different this year as big names like Budweiser, Pepsi (the halftime show sponsor) and Coke sit out their usual commercial buys as they rethink how to best promote their brands during the ongoing coronavirus pandemic. Still, there’s no shortage of creative and entertaining ads to watch as the NFL’s Tampa Bay Buccaneers take on reigning champs Kansas City Chiefs this Sunday. Here are some of the best, funniest and most uplifting ads from the big game that have been released early. We’ll keep updating this post as new ads come out. Anheuser-Busch may have chosen to skip its usual Budweiser brand presence among Super Bowl commercials this year, but it’s debuting its first ever company ad for the big game. David Fincher, director of Gone Girl and Fight Club, produced the cinematic video, which shows everyday people enjoying beers together in a poignant reminder of pre-pandemic life. Shopping app Klarna is looking to get a boost with a Western-themed ad starring four miniature Maya Rudolphs. The Saturday Night Live star gets to show off her singing chops. Some Super Bowl viewers will get to see Clydesdale horses after all. Beer maker Sam Adams took a dig at Budweiser with a commercial showing the horses set loose and wreaking havoc on city streets. The ad will only air regionally in New York and Boston. Jobs site Indeed unveiled its very first Super Bowl ad, which draws on the emotional side of hunting for a job. The star of the show is a soaring new recording of Andra Day’s anthemic song Rise Up covered by singer and TikTok star Christian Shelton. A host of celebrity doppelgangers (and one real celebrity) star in Michelob’s push for its organic seltzer brand. The challenge is to spot the real famous person (spoiler: it’s Don Cheadle). The sandwich chain hasn’t revealed its actual Super Bowl ad yet, but it did release an extended teaser starring Brad Garrett as the “King of Cold Cuts” who doesn’t appreciate Jimmy John’s moving in on his territory.
