With the launch of iOS 14.5, apps are no longer allowed to access the IDFA or tracking advertiser on your iPhone, iPad, or Apple TV without your…
With the launch of iOS 14.5, apps are no longer allowed to access the IDFA or tracking advertiser on your iPhone, iPad, or Apple TV without your express permission, keeping your app data more private. Apps use your IDFA to track you across different apps and websites, keeping tabs on your preferences and app usage habits. When an app wants to use your IDFA, you’ll see a popup that says “Allow [app] to track your activity across other companies’ apps and websites?” When this prompt comes up, you can choose to select “Ask App Not to Track,” which blocks all access to your advertising identifier, or “Allow,” which lets the app access the information for tracking purposes.
