Users who opt-out of Android app tracking will have their ‘Advertising IDs’ disabled, according to Google. The identification will be replaced with a string of zeros.
Google has announced to disable ‘Advertising IDs’ for users who opt-out of tracking by Android apps and will show developers a ‘string of zeros’ in its place, as the tech giant plans to give users more control over who can use and share their data. Starting in late 2021, when a user opts out of interest-based advertising or ads personalisation, the advertising identifier will not be available. “You will receive a string of zeros in place of the identifier,” Google said in the latest update. Google has told Play Store developers in an email the changes will “provide users with more control over their data, and help bolster security and privacy,” reports the Financial Times. The advertising ID is a unique, user-resettable ID for advertising, provided by Google Play services.
