How do you keep visitors on your site longer once they’ve
clicked through from a search result? Here’s the lowdown.
We all want to get our site to the top of Google. But that’s only half the story – what happens when people click through to your site? Do they hang around and check out what you have to offer – or quickly move on to the next result? Obviously, we want the former to happen, so how can we make sure it does? When visitors find nothing of interest on your site at first glance and leave immediately, this is known as a bounce. A site with a high bounce rate from good quality traffic sources is an indicator that the website isn’t performing up to visitors’ expectations. Reducing your website’s bounce rate is a great first step in improving its overall performance and conversion rate. First, you need to analyze the bounce rates of the different traffic sources.
