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Winning 'GBBO' Gets You More Than Just A Cake Stand

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Here’s what the winner of ‘The Great British Bake Off’ really stands to gain.
TV & Movies Past winners have gone on to do huge things. Fire up those ovens and start greasing your pans — The Great British Bake Off is back on Sept.21 for season 12. Yes, that’s 12 seasons of soggy bottoms, melting chocolate sculptures, and Paul Hollywood’s icy gaze piercing into your soul. The series has managed to maintain some mystery over the years (who eats all of those ice buns?) however you may still be wondering: what is the prize for winning The Great British Bake Off? Last year, The Great British Bake Off had an average consolidated audience of 10.4 million viewers and was the highest rating Bake Off series on Channel 4 to date. It was the wholesome content we needed during an otherwise miserable year. And while it may be entering its 12th season, the prize has always remained the same: a bouquet of flowers and a cake stand.

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