An advanced look at what the award winning canned cocktail brand has planned for Sunday.
The past several years have been marked by big changes in the distilled spirits industry. A prominent, national ad for Cutwater Spirits on Super Bowl Sunday will showcase these evolving trends on a grand stage. The commercial features the brand’s award-winning lineup of canned cocktails. Inspired by Apple’s “ Think Different ” campaign of the late ‘90s, “ Here’s to the Lazy Ones ” honors the everyday people who work smarter rather than harder, reserving time and energy for the things they love most. Here’s an advance look: There’s obviously a strong element of playfulness here. After all, Super Bowl audiences have come to expect a comedic edge to commercials on the NFL’s biggest day. But make no mistake, this is serious business for the world of distilled spirits. Cutwater is leading the charge for a ready-to-drink [RTD] adult beverage subcategory which has seen sales soar past the $1.5 billion mark—up 42.3% in just the past year alone. A large part of that growth is attributed to the way in which the pandemic changed our habits.
