Netflix launched its new ‘Love This!’ rating option around the world.
Most of us bingeing Bridgerton, Inventing Anna, or Is it Cake? on Netflix didn’t just like these series, we loved them. Sadly. we could express only mild enthusiasm with a thumbs up. That changed Monday with Netflix’s introduction of two thumbs up to signify you “Love this!” Netflix teased the new feature a few weeks back, but now it’s live globally on the web, iOS, Android, and on your streaming devices Plus we finally have more information about how Netflix is using “Love this!”, how that rating’s algorithmic impact might differ from a mere single thumbs-up, and what the future might hold. In a blog post (opens in new tab) on the change, Netflix Director of Product Innovation Christine Doig-Cardet explained why the streaming behemoth added another rating tier: “Our current Thumbs Up and Thumbs Down buttons are a good way for you to tell us how you feel about a series or film, and in return, you get a profile that’s better personalized to your taste. However, we’ve learned over time that these feelings can go beyond a simple like or dislike. Providing an additional way to tell us when you’re really into something means a profile with recommendations that better reflect what you enjoy.” A single thumbs-up rating will still help Netflix tailor recommendations but a double thumbs-up will help Netflix refine the recommendations even further.
