During the company’s earnings call on Wednesday, chief marketing officer Brady Brewer said Starbucks will be exploring new concepts such as ownership and community-based membership models. Part…
In brief: Starbucks has revealed that its web 3.0 strategy will involve creating an “authentic digital third place experience” through the use of non-fungible tokens (NFTs). But is the coffee maker already too late to cash in on the digital craze? During the company’s earnings call on Wednesday, chief marketing officer Brady Brewer said Starbucks will be exploring new concepts such as ownership and community-based membership models.
