Insiders allegedly leak news of EA sale to Amazon, pegged for an announcement later today.
It seems like EA might have finally found a buyer, with Amazon, according to reports, set to officially announce its offer today.
EA has reportedly been looking for a buyer (or merger) as far back as 2012, when its market value plummeted by 37%. The publisher refused to comment on the speculation at the time, but more rumors surfaced in May that it was on the lookout again. Puck (opens in new tab) (via VGC (opens in new tab)) reported that Disney, Apple, and Comcast-NBCUniversal were in the running, along with Amazon.
And now, For The Win (opens in new tab) claims that Amazon has taken the next step, and made an offer. The announcement is slated for later today apparently, but there’s no official word yet. This will be great news for EA, after a decade-long mission to find a buyer. But not so great in terms of giant companies with deep pockets, flashing the cash to get a monopoly in the industry. Like Microsoft snapping up Bethesda parent company Zenimax Media, or its plan to buy Activision, for example.
