According to Bloomberg’s Mark Gurman, Apple shell companies recently filled out trademark applications in the US, the United Kingdom, the European Union, Canada, Australia, New Zealand, Saudi.
The big picture: Recent trademark filings suggest Apple is inching closer to launching its first mixed reality headset. The visor is not expected to ship until sometime next year at the earliest, so it seems unlikely that Apple will announce it at next week’s iPhone 14 media event. First-gen hardware could also be very expensive and limit the platform’s reach until more affordable successors arrive.
According to Bloomberg’s Mark Gurman, Apple shell companies recently filled out trademark applications in the US, the United Kingdom, the European Union, Canada, Australia, New Zealand, Saudi Arabia, Costa Rica and Uruguay for names including Reality Processor, Reality One and Reality Pro.
