When the Apple Watch launched, Apple was selling an average of one smartwatch for every 10 iPhones. The attach rate has steadily grown over the years, reflecting.
Why it matters: The Apple Watch has reached an attach rate of 30 percent, the highest recorded rate for any half-year period since the wearable launched in 2015. Attach rate is a term used in business and marketing to describe the number of units sold that complement another device – in this instance, the iPhone. Put another way, you could say 30 percent of North American iPhone users also own an Apple Watch.
When the Apple Watch launched, Apple was selling an average of one smartwatch for every 10 iPhones. The attach rate has steadily grown over the years, reflecting its evolution in consumers’ eyes from a neat fashion accessory that did not add a ton of value to an addition with utility that truly serves a purpose.
