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At least one major company has pulled ads from Twitter after Elon Musk’s takeover on Friday.
Tesla competitor General Motors told CNBC it is pausing advertising on the platform as it assesses Twitter under Musk’s new leadership.
“We are engaging with Twitter to understand the direction of the platform under their new ownership. As is normal course of business with a significant change in a media platform, we have temporarily paused our paid advertising. Our customer care interactions on Twitter will continue,” the company said in a statement to CNBC.
