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ENEOS Motor Oil, one of Japan’s leading oil companies, launched last week its lineup of lubricants for cars and motorcycles, officially entering the Philippine market citing its potential in terms of sales growth.
“The Philippines is one of our strategic target countries for our lubricants business. We see a lot of potential for growth given the large potential market, the country’s positive economic outlook and the good reputation of Japanese brands among Filipinos,” Kazumasa Imai, president of ENEOS Philippines Corp (ENEPH) said in a statement.
The Japanese firm said the initial focus would be on the development of its sales channels in the Philippines, but added that they were also considering plans to set up a blending factory once target sales volumes are achieved.
