Spencer is convinced that Xbox sits in third place and that it will remain in that position for a good while.
Phil Spencer doesn’t seem to see much hope of Xbox console sales overtaking Sony or Nintendo any time soon, as he believes Microsoft lost the console war during the Xbox One generation, which is where the digital libraries that have become so important today were forged.
Speaking on Kinda Funny’s Xcast, Spencer said: “We are not in the business of out-consoling Sony or out-consoling Nintendo. There isn’t really a great solution or win for us. And I know that will upset a ton of people. But the truth of the matter is that when you’re third place in a console marketplace and the top two players are as strong as they are and in certain cases have a discrete focus on doing deals and other things that will–that make being Xbox hard for us as a team–our vision is everyone on console has a great experience and they feel like a first-class citizen.
