The world of TV tech has seen a lot of innovation over the past several years, from new display technologies to new broadcasting standards, gaming features, “Eco.
Through the looking glass: There’s a new entrant in the TV market that wants to disrupt the traditional business model behind it at the cost of user privacy. Telly’s bold plan is to convince you that a free TV is worth the inconvenience of a second screen showing persistent ads. TV makers already pre-load their TVs with ad-supported services to compensate for slim profit margins, so it will be interesting to see if Telly’s ambitions come to fruition.
The world of TV tech has seen a lot of innovation over the past several years, from new display technologies to new broadcasting standards, gaming features, “Eco Remotes”, virtual TV on augmented reality glasses, and even things like kill switches and non-fungible tokens.
However, a company called Telly believes it can build an entirely new TV category and disrupt the traditional business model of TV manufacturers like Samsung, Vizio, LG, and others. Instead of having you pay for a large slab of glass, it will give it to you for free if you accept a slightly different concept than the one you’ve grown accustomed to.
Simply put, Telly has built a TV that has two screens separated by a soundbar that doesn’t cost you anything other than your privacy. The larger screen is essentially a 55-inch 4K HDR TV that offers a traditional TV experience. Below the soundbar, there’s a smaller screen whose main purpose is to show you ads and promotional content.
In a statement, Telly founder Ilya Pozin explained that “when I co-founded Pluto TV, we created an entirely new model that offered amazing TV content to viewers for free.
