Apple’s iPhone 15 event is happening on September 12. Here’s what you can expect Apple to launch during the event, and possibly after.
Apple’s iPhone 15 event is happening on September 12. Here’s what you can expect Apple to launch during the event, and possibly after.
Apple confirmed that the first fall special event is taking place on September 12, sending invitations out to the media to watch a special Apple Event broadcasting from Apple Park.
It will be a presentation that will be broadcast online at 10:00 a.m.Pacific, 1:00 p.m. Eastern, via Apple’s dedicated Events page and the Apple TV app.
The title of the event is “Wonderlust,” a play on the term “Wanderlust.” The customized Apple logo for the event is one that features a sculpture-like appearance, with blue and yellow swirling particles acting like sand on a dune.
As usual, neither the name nor the sandy Apple logo graphic provide much clue as to what exactly Apple’s product launches will offer.
Wonder awaits. September 12. #AppleEvent pic.twitter.com/48gRXu3Ux4
Apple is habitual when it comes to special events, with the reliable-as-clockwork tech giant set to hold its fall special event or events. It’s a high-earning period for Apple, thanks to the upcoming holiday shopping period, so it saves the launch of its most lucrative and important products for this pre-sales period.
Here’s what you can expect from Apple for its fall 2023 product introductions.
How many Fall 2023 Apple Events will there be?
For the fall Apple Event schedule, September is the main month for activity, as it has commonly been when the event takes place, or the first in a series of events.
There’s no guarantee that Apple’s September event will be the only one, as it does frequently expand its product launches into October. In the case of 2020, it held events in September, October, and November, prompted by various issues caused by COVID.
The number of events Apple will ultimately hold depends on many different things, outside of a pandemic. This can include the intended release schedules for its various products, as well as any production issues that may get in the way and interfere with prearranged plans.
The quantity of products can also result in Apple splintering off a category or two into a second event, if only to prevent the first from being too cluttered for its own good.
Late August rumors have claimed that Apple will be holding an October event, intended to show off new Mac models.
Even with such rumors, there’s no guarantee of an October event at all.
Over the last ten years, Apple had October events in 2013, 2014, 2016, 2018, 2020, and 2021. October events didn’t happen in 2015, 2017, 2019, nor in 2022.
We don’t truly know if there will be an October event to follow September, short of analyzing what Apple leaves out from its first event. But there’s a very strong chance there will be two given the strength of the Apple product portfolio.
iPhone 15 and iPhone 15 Plus
The standard iPhone model for 2023, the iPhone 15 and its supersized counterpart, the iPhone 15 Plus, will form the non-Pro tier of the iPhone range.
The rumors largely center around smaller upgrades rather than massive shifts, such as gaining the A16 used in the iPhone 14 Pro lineup.
