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Unity’s Marc Whitten shares apology note following backlash to controversial licensing policies

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Marc Whitten. (LinkedIn Photo) After more than a week of controversy, Unity Technologies posted an apology letter to its community and promised to undo or
After more than a week of controversy, Unity Technologies posted an apology letter to its community and promised to undo or rollback many of the changes it had planned to make to the licensing agreements for its game engine Unity.
San Francisco-based Unity is the most commonly used engine in modern video game production, particularly in the mobile and indie spaces. Roughly 70% of all currently and recently developed games used Unity’s tool set, including roughly 80% of mobile games.
Unity, which has an office in Bellevue, Wash., last week announced that it planned to make several updates to the pricing and packaging of its licenses. This included the introduction of a “Runtime Fee,” which would’ve seen developers charged for each end user installation of a product made with Unity that had reached a specific revenue threshold.
The initial announcement was immediately controversial, with dozens of studios criticizing Unity’s new policies on social media and beyond.

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