Apple said its Vision Pro mixed reality headset will be available for purchase in the U.S. on February 2, but is it worth the $3,499 price tag?
The mixed reality headset goes on sale on Feb. 2.
Apple Vision Pro: Why does it cost $3,499 and will people pay it?
New York — Apple Vision Pro, a mixed reality headset, arrives in stores next week promising a personal movie theater wherever users go and screen navigation at the tap of a finger.
The buzzy product, however, bears a price sure to deflate some customers. The most affordable model runs $3,499 while a higher-powered version reaches nearly $4,000.
The high price owes to costs associated with production of the Vision Pro, as well as an initial focus on reaching professionals such as developers who could enhance the product with additional apps, analysts said.
“It’s a very early product,” Ben Bajarin, analyst at research firm Creative Strategies, . “There’s a scale and manufacturing challenge that Apple is up against.”
Apple did not immediately respond to ABC News’ request for comment.
Here’s what to know about why the Vision Pro costs $3,499 and whether customers will pay it:
Why is the Vision Pro priced at $3,499?
The price reflects the costly development and production behind the Vision Pro, which required the company to build components specifically for the headset, analysts said.
Laminated glass operates as a surface for the cameras and sensors on the device, while a flexible Light Seal helps mold the product to a user’s face, Apple says.
