The EU says the DMA keeps markets fair and open; Apple says the DMA introduces security problems. Apple is leveling fees against independent app stores.
In order to comply with the European Union’s Digital Markets Act, Apple announced on Jan. 25 changes to its payment system for app sellers in the EU, and that it was letting go of the hold its App Store has over iOS app distribution in the EU. As well as the App Store changes, Apple will prompt iOS users in the EU to select a preferred browser instead of defaulting to Safari in accordance with the DMA. These changes will come with iOS 17.4 in the EU in March.
Developers working on iOS apps will be able to distribute them through alternate storefronts (compared to the App Store) in the European Union beginning in March 2024.Why does Apple have to allow other app stores?
The EU instituted the DMA in order to “ensur[e] fair and open digital markets,” according to the European Commission. The DMA, which aims to prevent tech giants from becoming “gatekeepers,” went into effect in May 2023.
“Innovators and technology start-ups will have new opportunities to compete and innovate in the online platform environment without having to comply with unfair terms and conditions limiting their development,” the commission wrote.
In response, Apple built new options for iOS, Safari on iOS, the App Store and developer app analytics.
New options for iOS in the EU will include:
APIs and other tools to help developers offer apps on alternative marketplaces.
and APIs for creating marketplaces.
Frameworks and APIs for browser engines alternative to WebKit.
A request form for developers seeking interoperability with iPhone and iOS hardware and software.
Notarization for iOS apps, a review process with human and automated checks.
App installation sheets for users, the app developer, screenshots and other information.
New malware protections to prevent devices from launching malicious iOS apps.
An authorization process for app marketplace developers. Is Apple’s response a benefit or a drawback for app developers?
There is wide-ranging debate over whether Apple’s move is ultimately a benefit or a drawback for large and small application makers, end users, Apple and the technology industry as a whole.
